Destination Marketing and Branding Essay Example | Topics and Well Written Essays - 3000 words

Destination Marketing and Branding - Essay Example fit in to the research findings, destination marketing is a phenomenon used by most authority or players in the hotel and hospitality industry to lure tourists and other clients into demanding operate from respective firm within the locality. Heavy capitalization of the resources available within the area of destination plays a key role in destination marketing. Clients are expected to visualize the tranquility of the destination being marketed and desire to travel. Tourists are at liberty to visit other coastal resort not exclusively in England but other parts of the world. Destination marketing and consumer marketing or the other forms of marketing are very distinct. Key aspect in the designing of the destination marketing is the tourists tourist will travel several miles and expect to enjoy the tranquility being promoted. Since the tourist is not captives, they will head for the hills around different hotels, restaurant and an ything that fall short their expectations will result to dissatisfaction. Bournemouth coastal resort identifies the demand from their tourists over the years, with that it has differentiated its product and services to fill the diversity in tourism. Tourism cannot be defined by the traditional thought, because of the dynamics that the industry has undergone. In Bournemouth strategy, tourists should not receive anything less than what they anticipated done the destination marketing. To meet the diversity of tourists growing demand, Bournemouth has the following services for their clients to do while they are within the coastal resort walking, attraction, cycling, garden, and shopping. Destination marker has the obligation to spot tourists need and match with the resources available within the marketed destination.